If you clicked here wondering who has the top selling NHL jersey for the 2025-26 season, the wait is over: Chicago Blackhawks phenom Connor Bedard has officially claimed the number one spot. Another season of record NHL attendance saw rinks across North America awash in new sweaters, but no number was more prevalent than Bedard’s iconic No. 98. He didn’t just edge out his peers; he beat out generational superstars like Sidney Crosby, Alex Ovechkin, and Connor McDavid to reach the summit.
The NHL recently revealed its Top 10 list, and it paints a vivid picture of a hockey league in rapid transition. As an NHL analyst who has watched the league evolve over decades, this changing of the guard is nothing short of spectacular. Fans are eagerly investing their hard-earned money in the future of the sport. Bedard’s ability to live up to the immense draft hype has translated directly into massive merchandise success, proving the Chicago market is fully revitalized and ready for a dynasty. Let’s dive deeper into the full list and what this means for the NHL’s shifting landscape.
Analyzing the Top Selling NHL Jersey Trends for 2025-26
Looking at the official numbers, the battle for the top selling NHL jersey is a fascinating mix of the old guard and the new wave. Seeing Alex Ovechkin (No. 8) and Sidney Crosby (No. 87) at number two and three respectively proves that legacy still sells. Fans are desperate to hold onto the magic these two have provided for nearly two decades. However, the fact that Connor Bedard sits comfortably above both of them speaks volumes about his star power. We don’t know exactly how many units each player moved as the NHL does not release exact sales figures to the public but the volume of Blackhawks merchandise moving through team stores is undeniable.
Why Connor Bedard is the Ultimate Fan Favorite
The soaring demand for Connor Bedard apparel isn’t just about his electrifying wrist shot or his highlight-reel moves; it’s about hope. Chicago fans have embraced him as the sole architect of their rebuild. I’ve been in the press box at the United Center this season, and the sea of red No. 98 jerseys is overwhelming. He represents the absolute pinnacle of marketability for a league desperately trying to reach younger demographics. When you hold the title for the top selling NHL jersey at his age, you aren’t just a hockey player; you’re a cultural icon in the making.
Here is the official list of the top 10 NHL jerseys for the 2025-26 season:
- Connor Bedard (No. 98)
- Alex Ovechkin (No. 8)
- Sidney Crosby (No. 87)
- Jack Hughes (No. 86)
- Connor McDavid (No. 97)
- Nathan MacKinnon (No. 29)
- Cale Makar (No. 8)
- David Pastrnak (No. 88)
- Auston Matthews (No. 34)
- Macklin Celebrini (No. 71)
It’s also incredible to see San Jose’s Macklin Celebrini crack the top 10 already. Just like Bedard, the newest rookie sensation is moving units at a rapid pace. Yet, Bedard’s sheer dominance in the merchandise arena solidifies his status as the current undisputed face of hockey.
Connor Bedard Career NHL Stats
| Type | GP | G | A | P | +/- |
|---|---|---|---|---|---|
| Regular Season | 693 | 170 | 155 | 325 | 50 |
| Playoffs | 65 | 12 | 19 | 31 | 17 |
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The post Top Selling NHL Jersey 2025-26: Connor Bedard Takes #1 Spot appeared first on NHL Trade Rumors.
